Thursday, 26 February 2009

Introduction to the Games Industry

Because the aim of this task is to write about the current state of the games Industry i have focused on what conserns be most, and that is the loss of jobs due to this global recession

In light of the current credit crisis, the games industry is doing exceptionally well, the industry is doing exceptionally well, the industry has continued to grow in leaps and bounds, and also hit a new sales record in 2008 with a raise in both video game hardware and software by 19% over 2007. Its fair to say though that it’s not as high as many had predicted.

A telling strain in any industry is the presence of major job cuts; the game industry is no exception. In late December Sony reported that it would be cutting more than 8000 jobs, and that they will be decreasing its investments into its electronic research by 30% by March 2010.

In October Electronic Arts (E.A.) announced that it will be cutting 6% of its work force. But after failing to meet sales and predicted targets for the year, they said they there will be deeper cuts and cancelation of several projects.

With these announcements many companies have been changing there tune about just how strong there games are.

Song Computer Entertainment Europe head David Reaves, told that the industry is not recession-proof, but is essentially doing well.

"It's a function of the economic situation that you are going to find people who are resilient, who do not play with their pricing, who are very efficient; the videogames industry is inherently very healthy."

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